DesignEX

DesignEX approached us looking for a creative concept which would re-invigorate their communications and re-position them as Australia’s leading design and architecture trade show. Our strategy for “Unwrap Tomorrow” was to create a renewed sense of anticipation in an event which showcases future trends.

The suite of campaign images were supported by a direct mail campaign which recipients unwrapped and a full press and online roll out. Turnout for the event was at its highest level in years and the client was wrapped with the results.

DesignEX-01

DesignEX-02

 

DesignEX-05

DesignEX-04

×