Kmart

As the major sponsor for the 2006 Melbourne International Flower & Garden Show, Kmart were after an event identity which showcased how their extensive product range could bring their consumers’ backyards to life. The target market for the campaign was a diverse retail audience – from first homebuyers through to retirees. The end result was a vibrant identity which helped Kmart to lift their standing in the ‘home improvement’ market – winning them a gold medal for the Best Retail Display along the way.

 

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