City of Port Phillip: Public Litter Campaigns

Design of a public awareness campaign around litter – the idea being that what seems like a small problem of dropping a cigarette butt on the street can turn into a really big problem by the time it makes its way to the bay. Campaign elements included JC Decaux outdoor, press advertising, avant cards, posters and foreshore bin stickers.

 

Results:
50% reduction of litter on local beaches

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Public awareness campaign advising that cigarettes and glass are no longer allowed on Port Phillip beaches.

 

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