City of Melbourne

Melbourne Music Week
Identity and creative campaign for one of the City of Melbourne’s showcase annual events – Melbourne Music Week. The event generates $2.2 million for the local economy and Studio Binocular were engaged to develop an event identity, campaign and collateral which celebrates the pivotal role music plays in our unique city.

 

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New Years Eve
Event identity, website, digital and print campaign, on-site animations and event signage.

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Moomba
Event identity for Melbourne’s iconic Moomba Festival. As Australia’s largest free cultural festival, Moomba required a dynamic, colourful and energetic brand which we then applied to all aspects of the 2014 campaign, including website design, print, digital and outdoor campaign, and on-site signage.

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Urban Water
Award winning digital project showcasing how the City of Melbourne’s sustainable water system is helping to create a more liveable city. Project included the design and development of a responsive website and interactive kiosk, illustration of inforgraphics and the development of animated videos to bring council’s initiatives to life.

 

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Public Art
Program identity, posters and social media assets for the City of Melbourne’s significant investment in public art for the world’s most liveable city.

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