| Our award-winning work with STA Travel over six years spanned everything from national brand campaigns to retail campaigns and instore branding. |
We’re proud to have helped create a bold and engaging brand personality which stands alone in the travel industry and is never afraid to have fun. |
Make Your Grandkids Proud Campaign
| In the wake of a severe downturn in the travel industry due to SARS and 9/11, STA Travel approached us to develop a national brand campaign which would inspire and encourage people to travel again. |
We came up with the “make your grandkids proud” creative, which went on to be one of their most successful brand campaigns, gaining an outstanding level of cut-through amongst the often over-saturated 18-35 market. |
Retail Environment
Over a sustained period we developed a variety of mini-campaigns for STA Travel’s
retail environment. These low-budget posters, flyers and ads helped to engage a
broad audience and contributed to the witty tone of the brand.
Live & Learn Guides
A suite of travel guides developed for people living working and volunteering abroad.
AGDA Award Finalist
