Welcome to the world of Studio Binocular
Nice to meet you:
As Creative Director, Laura partners with clients to articulate their business challenges. She develops design strategies that advance the creative direction of brands – leading the team in creating ideas which deliver tangible results. Laura has been instrumental in building brand personalities for the likes of the City of Melbourne, Melbourne Biomedical Precinct, the University of Melbourne, Fed Square and the Victorian Government. She is a presenter at industry events, sits on advisory panels, and has won awards from AGDA, AILA, the Melbourne Design Awards and VicHealth. She was also recently nominated by Monash University’s ‘Affemation’ project as one of the 25 most influential women in Australian graphic design.
Susan joined Studio Binocular as Studio Manager in 2011, bringing sixteen years of experience in the design, digital and advertising industries. She has worked on account planning, production and project management and has co-ordinated teams in Melbourne and London to deliver national ad campaigns, content-managed websites, printed collateral, outdoor and installation pieces. Susan works on strategic planning for clients – ensuring the studio’s creative solutions are bang on their business objectives. Her strategic insights are particularly focussed around Melbourne’s innovation precincts – working with universities, governments and industry leaders to build our knowledge economy.
A born and bred New Zealander, Richard has a genuine passion for creating stand out, market-leading brands. His thirteen years of experience covers everything from large scale branding and government sector communications, to more focussed creative solutions. In his role as Senior Designer, Richard is responsible for strategic problem solving, design leadership and contributing his considerable insights and experience to all briefs. Richard is comfortable working on a wide range of media – from traditional print advertising, to complex executions in the digital realm. He has worked with a range of household names such as FIFA, the Discovery Channel, ANZ and the University of Melbourne.
Sarah began her career as a designer, but having meticulous attention to detail and a serious love of organising, she took the leap across to account and project management in 2003 and has not looked back since. In addition to her time in London, Sarah has worked for some of Melbourne’s leading design studios on clients including Australia Post, City Library, City of Melbourne, Business Council of Australia, Melbourne Recital Centre and the Royal Women’s Hospital. Sarah brings over sixteen years industry experience across a a wide range of disciplines including branding, print design, packaging, signage and web design.
In her role as Account and Studio Manager, Krista supports both the creative and management sides of the business to ensure all our projects are delivered on time, on budget and on brief. Krista brings significant commercial experience from the property and financial industries, with her brand experience including Mercedes, LendLease, Dulux and NAB. Krista has managed teams of designers, finished artists and developers to deliver digital, print and outdoor campaigns of varying scales. In her spare time, Krista is studying a Bachelor of Communications (Public Relations) to boost her skills across the communication industry.
Camilla began her career as a copywriter, writing for clients like Volkswagen and ME Bank. She switched to account management in 2013, honing her client service skills on the Zoos Victoria account. In London, Camilla helped coordinate a global conference for the Royal Academy of Engineering, and wrote copy for the Alzheimer’s Society. Most recently, she was the publishing assistant at frankie press, ensuring the smooth production of both print and digital publications. At Studio Binocular, Camilla manages projects from quoting, briefing, setting timelines and liaising with clients – balancing the goals of all stakeholders to deliver great results.
Sam has worked across a range of sectors and clients, including Lonely Planet, Small Business Victoria, WorkSafe and the Cities of Melbourne, Sydney and Adelaide. Sam’s design skills bring great value to Studio Binocular’s projects – from digital and print campaigns, to city-wide wayfinding signage programs to B2B projects. She has also worked on the branding and collateral for events, festivals and launches, including Melbourne Music Week, Small Business Festival Victoria, and Law Week. She also has a penchant for illustration, runs a rockin’ blog called Once More With Feels, and recently exhibited at Gallery1988 in LA.
Nicolette plays a key role in developing high profile animations, events, festivals and launch campaigns for a wide range of clients such as universities, local governments, social welfare organisations, peak bodies for health and arts organisations. Nicolette has worked on some of the studio’s most significant documentation and publication projects, including the 300+ page Parks Victoria interactive Signage Style Guide, which is now considered best practice, and the annual dKin magazine for Deakin University’s alumni. Her work has featured in Touch Magazine; she was an AGIdeas New Star finalist; and the recipient of an AGDA award for Typography.
Louise is a graduate of the renowned MADA design program at Monash University and joined Studio Binocular in 2015. Her significant contribution to the creative team includes public health advertising campaigns for the Victorian Government, placemaking and entire signage systems for the City of Casey, bespoke brand promotions for RMIT University and sustainability education materials for Moonee Valley City Council. Louise brings a particular interest in design for the digital realm, and has been instrumental in building the studio’s digital knowledge base across everything from EDMs to fully responsive CMS driven websites.
Clara joined Studio Binocular at the end of 2016, following the completion of her Honours year at Swinburne University. Following a year of industry placement, Clara brought to the team her early experience with corporates including Officeworks and Coles. Clara has contributed to many of the core clients within the studio, across a broad range of projects that includes campaigns, publication layout, physical activations and social media for clients such as Monash Pharmacy, City of Melbourne and the City of Yarra.
Abby is Studio Binocular’s newest recruit, joining the team at the beginning of 2018 after graduating with Honours from Swinburne University. During this time she completed twelve months industry placement, working with a broad cross section of clients including Visit Victoria, the Burnet Institute and the Victorian Inclusion Agency. Now working alongside Studio Binocular’s design team, Abby has made significant contributions to our knowledge-based and cultural clients including RMIT, VCAT, Bunjil Place and Polyglot Theatre.
How we can help
We offer clients our knowledge, our experience and our unique way of seeing the world. But we also bring to every project the courage to jump into the abyss and create something totally new – a skill which allows our clients to push boundries in their own markets with work that is genuinely memorable.
Level 1, 230 Smith Street
Collingwood Victoria 3066
T +613 9486 9449
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