City of Port Phillip: Wayfinding

We have worked closely with the City of Port Phillip to develop a comprehensive pedestrian signage system for three of their most significant local areas – St Kilda, South Melbourne and Port Melbourne. The system we developed is part of Port Phillip’s sustainable transport strategy – to get more people walking more often, and to help reduce traffic congestion in these high profile areas.

The City of Port Phillip now has directional signs, on-street information panels with area and walking maps, and heritage markers that are bound together by a consistent visual language. They also now have the framework to guide the consistent development of future signage within the municipality.

St Kilda
This wayfaring system consists of 26 individually designed panels across St Kilda and St Kilda East, linking St Kilda Junction and Balaclava Station to the foreshore via Fitzroy, Carlisle and Acland Streets.

Port Melbourne
This directional signage system makes use of existing street furniture – rubbish bins – to provide 130 directional indicators across Port Melbourne.

South Melbourne
Developed in partnership with the historic South Melbourne Traders Association, this directional signage system links Albert Park to Southern Cross Station via the Clarendon Street shopping precinct.

Residents in St Kilda walk an average of 49 minutes per day. This brings great benefits to the community – including reduced traffic congestion, improved health for residents and increased economic activity for local traders.

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Port Melbourne:




South Melbourne: