City of Whitehorse: Signage Strategy

The City of Whitehorse required an entirely new family of signage for all Council branded facilities including its parks, open spaces, urban settings and buildings. Like many other Councils it had evolved its signage and wayfinding systems in an ad hoc fashion over many years. The result was a disparate collection of styles and formats that did not clearly express the City of Whitehorse brand or embody Council’s vision for the municipality.
Studio Binocular worked in collaboration with Aspect Studios to deliver a contemporary and robust signage system which presents the City of Whitehorse as a modern and engaged municipality. Our process of consultation, research, analysis and design refinement culminated in the development of a flexible and timeless family of signs – accommodating a palette of materials for both parks and urban settings. Stone cladding is used for harder urban environments and composite timber cladding for parks and open spaces, while a clear and consistent visual language on vitreous enamel ties the system together.
The end result is a new vision for how the City of Whitehorse presents itself to visitors and residents alike. This is supported with a set of guidelines and templates that allows Council to deliver a consistently branded identity throughout the municipality.


Finalist: Melbourne Design Awards

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