RMIT University

Studio Binocular’s work with RMIT University has spanned over seven years – taking in everything from the overall university website design through to campus signage and student recruitment campaigns. The work – like their brand – is always bold, engaging and forward thinking.


Postgraduate science campaign:



“Use your powers for good rather than evil”
Undergraduate Student Recruitment Campaign
This campaign was specifically designed to target those naughty kids at school – people who have a scientific or engineering oriented mind but who are currently using their powers for all sorts of evil. The aim of the campaign was to inspire these students to channel their energies into a rewarding career path.
Dental Studies
Design of a mini-identity for RMIT University’s Dental programs. Scary but fun.

Science Open Day Campaign:


RMIT University Website
Design of complete new look and feel for RMIT University’s online presence.
Undergraduate Science, Engineering & Health Campaign
While Science, Engineering and Technology graduates have high starting salaries and great job opportunities, these industries don’t exactly ooze rock-star appeal to high school students. We’ve been working with RMIT University to develop student recruitment campaigns which present these areas as fun and well paid career paths.