Smart Meters

Despite playing an important role in modernising our system of delivering power to households, the Victorian Government’s Smart Meter program had long suffered from poor public perceptions. Following a review by the incoming State Government it was determined that the program would continue with some significant changes. We worked closely with the Department of Primary Industries to re-brand the program, re-launch Smart Meters, and help to re-educate Victorian households on the value Smart Meters add to our electricity infrastructure.

The brand itself is a simple solution to the idea of bringing power into our homes, while the visual language incorporates a range of infographics designed to simplify the complex role that Smart Meters play in monitoring our energy consumption.





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