State of Design Festival

As part of our overall identity design and campaign for the 2010 State of Design Festival, Studio Binocular designed a complete overhaul of the festival’s online presence. We worked with the festival team to develop a new architecture for the site, including the navigation structure and the division of the site for three distinct audience groups. The end result was a website which was celebrated for its intuitive approach, its advanced search functionality and its simplicity in handling hundreds of events. The site became a much stronger tool for the festival than it had been in the past, and easily serviced the 38% increase in traffic for 2010.

38% increase in online traffic.
63% increase in media coverage.

Winner of an AGDA Award for website design.

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The website also featured a fully customised shopping cart for ticket purchases and event bookings:



Animated festival promotion for all events:



Festival iphone app: