Aust Interior Design Awards

The Australian Interior Design Awards recognise and celebrate interior design excellence via a program presented by the Design Institute of Australia, DesignEX and Artichoke Magazine. In 2011 we were engaged to re-brand the awards and to develop the creative campaign for the 2011 program. Our solution for the brandmark incorporates a stylised ribbon with interchangeable configurations – designed to reflect different perspectives on interior spaces. The broader 2011 campaign – “It’s what’s inside that counts” – illustrated a unique approach to interiors, designed to showcase the elegance of the event.

Following on from the success of the 2011 event, in 2012 we were engaged to develop a new campaign, focussing less on traditional elegance and more on the interactivity, functionality and design of contemporary spaces.

In 2013 we worked with the awards parters again to develop an identity and campaign celebrating the tenth birthday of Australia’s leading interior awards program.





2012 identity and campaign:







Rebrand and 2011 campaign: