Veski is a Victorian initiative to identify globally successful expatriates and leading researchers and bring them to Victoria for the benefit of the Australian economy. They achieve this through a prestigious program of fellowships, awards and international networks in the fields of science, innovative technology and design.
The team at Veski approached us with the goal of modernising their brand and enhancing their presence amongst leaders from the business, government and not-for-profit sectors. The project took in everything from the brandmark through to rollout of the brand across printed, digital and online channels. We worked to rejuvenate all of their brand tools – including colour palettes, fonts, graphic elements and message hierarchies.
The end result is a fresh and engaging new face for a respected and innovative organisation. The brandmark we developed incorporates overlapping shapes as a symbol of strength and interconnectivity; finished with coloured gradients which highlight the brand’s depth and dynamism. The bold and bright new colour palette and graphic elements provide the visual language with a more engaging and contemporary presence, while also creating a strong sense of unity for the brand’s collateral.