STA Travel Messaging

Our award-winning work with STA Travel over six years spanned everything from national brand campaigns to retail campaigns and instore branding. We’re proud to have helped create a bold and engaging brand personality which stands alone in the travel industry and is never afraid to have fun.

Make Your Grandkids Proud Campaign:
In the wake of a severe downturn in the travel industry due to SARS and 9/11, STA Travel approached us to develop a national brand campaign which would inspire and encourage people to travel again. We came up with the “make your grandkids proud” creative, which went on to be one of their most successful brand campaigns, gaining an outstanding level of cut-through amongst the often over-saturated 18-35 market.





Mr Tight Ass:
Character development, copywriting and illustration of Mr Tight Ass – O Week ambassador, ISIC Student Discount Card spruiker, and all around bargain-basement-bad-boy.







Retail Environment:
Over a sustained period we developed a variety of mini-campaigns for STA Travel’s retail environment. These low-budget posters, flyers and ads helped to engage a broad audience and contributed to the witty tone of the brand.