City of Adelaide: Frome Street Bikeway

As an extension of the pedestrian and cycling wayfinding strategy, Studio Binocular through A to B Wayfinding were engaged to develop a ‘Ride Adelaide’ pilot program. This system was specifically designed for cyclists on Adelaide City’s new bike priority route – the Frome Street Bikeway. The Bikeway is part of Council’s aim to increase the number of people riding a bike by improving the quality and safety of bike infrastructure across the City. It is aligned with one of the City of Adelaide’s goal to double the number of people riding a bike in the City by 2022.

By providing safer and easier to use bike facilities, more people are likely to make the switch, and enjoy the health and economic benefits of riding a bike for work, study or leisure, especially for short trips of up to 10 km.

We developed a family of signage which provided an easily understood network of connections for cyclists on the Bikeway. A strong use of colour and graphic iconography helps make a clearly legible system which is easy to follow. A range of sign types were employed within the system, including surface graphics, kerb-side markers and co-locating panels on existing street infrastructure.