Law Week is an annual festival of ideas, discussions and events that encourage Victorians to think differently about the law and to learn more about their legal system.
Studio Binocular developed a refreshed brand and visual language for Law Week, setting the tone for the event and demonstrating the law is designed to help people.
We employed the strong use of colour and photography to draw attention from a broad audience. The result is an impactful, engaging visual identity which was rolled out across a myriad of channels including press and digital advertising, a range of outdoor display signage, printed promotional materials, as well as apparel and marquee livery for events.
Event attendance up 57%
Twitter followers: 2.6k