VCA & MCM blog ‘Channel’

The Victorian College of the Arts (VCA) and Melbourne Conservatorium of Music (MCM) are two of Australia’s most influential Arts educators. Not only do they provide world-class tertiary education in everything from Visual Arts, Theatre, Dance, Film and TV and all genres of Music and Performance, they also play key role in our cultural fabric through research, events and critical dialogue. Studio Binocular were engaged provide the public with an insight into the depth and breadth of their activities through the design and programming of ‘Channel’ – an online interface showcasing the school’s steady stream of creativity.

Mindful that the content of the blog needed to remain the main focus, we created a clean and contemporary design through which the work could be organised. Graphic shapes allow users to explore the four main areas of Engagement, In the Studio, Research and On Show; and colour is used sparingly but systematically to support navigation through content types. The content management system allows VCA to quickly and easily upload content so that their virtual presence always reflects their real-life role as a busy and thriving hub of artistic activity.