Attracting more than 39,000 attendees over 483 events across Victoria, the Small Business Festival helps to educate small business operators and celebrate the significant contribution they make to the Victorian economy.
In 2016 Studio Binocular developed the Festival identity, campaign and program – as well as writing content for the full program of 483 events. Our illustrative concept provided both an engaging and flexible approach for the Festival communications – helping to showcase a diverse and innovative business community, while also providing an adaptable approach which translated seamlessly across digital, print and outdoor applications.
Together with a hard working Festival team, our campaign helped to deliver a 58% increase in website visitors and a dramatic increase in social media engagement – including a 26% increase in Facebook followers, a 44% increase in Twitter followers and a 58% increase in LinkedIn followers.
Social media followers:
Facebook + Twitter + LinkedIn