Identity and creative campaign for Melbourne Knowledge Week – a seven day festival which showcases the latest in innovation, technology, business, science and art.
Comprising more than 90 events across Melbourne, the festival convenes thought leaders from around the globe to share knowledge and discuss solutions to Melbourne’s future challenges.
Studio Binocular worked with the City of Melbourne to develop an abstract, energetic brand for the event, which carried through to a full digital campaign, outdoor advertising and on site activations at the State Library. Our worked helped contribute to an highly successful event – which saw significant increases in attendance and social media engagement.
Attendance up 31%
Facebook likes up 57%
Twitter followers up 78%
Unique website visitors up 101%