The Melbourne Biomedical Precinct (MBP) is made up of more than 30 world-class organisations including Royal Melbourne, Women’s and Children’s Hospitals; the VCCC; research institutes such as WEHi, Doherty, CSIRO, MCRI; and educators such as Melbourne and Monash Universities.
Initiated by the Premier’s Jobs and Investment Panel, the MBP is striving to be a global top 10 biomedical precinct that creates jobs and economic growth through entrepreneurialism, industry engagement and highly impactful health care, research and education.
Given its economic and social importance, it was imperative that the strategy, brand and digital presence we developed for MBP positioned it as a world-class biomedical leader, helping to promote investment and to attract the brightest minds of the future. We’re proud to have helped build the identity of this innovation precinct as it strives to commercialise research and improve the lives of millions.
It has been shown that every $1 invested in biomedical research delivers more than double that in health benefits.