The University of Melbourne: Graduate Online campaign

The University of Melbourne has a growing portfolio of graduate courses which can be studied purely online. Studio Binocular worked with the university team to build awareness of this offering in an increasingly competitive global market, through extensive digital, targeted social and outdoor channels in all Australian capital cities.

Studio Binocular’s successful creative approach combined photography with campaign messaging to tap into the aspiration of ambitious mid-career students, looking to take their expertise to the next level.

Click-though rates 81% above LinkedIn benchmarks.

The University of Melbourne: Graduate Online Portfolio Marketing campaign

The University of Melbourne: Graduate Online Portfolio Marketing campaign

The University of Melbourne: Graduate Online Portfolio Marketing campaign

The University of Melbourne: Graduate Online Portfolio Marketing campaign

The University of Melbourne: Graduate Online Portfolio Marketing campaign

The University of Melbourne: Graduate Online Portfolio Marketing campaign

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