As one of Australia’s fastest growing regions, the City of Casey is undergoing significant change. They approached us to engage their workforce in this challenging new environment through a strategic behaviour change brand and campaign. The ‘Simply Brilliant’ brand was developed to communicate new ways of working which encourage staff to support one another and put customers at the centre of everything they do.
We developed workplace signage as part of the campaign which also included videos, presentation tools and templates, intranet branding, t-shirts and merchandise.
The impact of Simply Brilliant was hugely significant on employee engagement. It unified staff – crucial during a time of business transformation and delivery of a very ambitious Council Plan. The design allowed the integrated communication of a fundamental new structure and organisational objectives with a cultural call to action. The simple, accessible approach facilitated a change from silo-thinking, and fostered a culture where new ideas and different ways of thinking are encouraged.
» Premier’s Design Award 2018 Finalist
» AGDA Awards 2018 Finalist