Simply Brilliant video

As one of Australia’s fastest growing regions, the City of Casey is undergoing significant change. They approached us to engage their workforce in this challenging new environment through a strategic behaviour change brand and campaign. The ‘Simply Brilliant’ brand was developed to communicate new ways of working which encourage staff to support one another and put customers at the centre of everything they do.

Studio Binocular worked closely with City of Casey to develop scripts and storyboards for the Simply Brilliant video which combined live-action footage of staff talking to camera, with playful graphic animation throughout. The video was instrumental for setting the tone for the campaign launch, and will become a key piece of induction training for new City of Casey staff.

» Premier’s Design Award 2018 Finalist
» AGDA Awards 2018 Finalist

Simply Brilliant video