What we do and
how we can help.
We offer clients our knowledge, our experience and our unique way of seeing the world. But we also bring to every project the courage to jump into the abyss and create something totally new – a skill which allows our clients to push boundaries in their own markets with work that is genuinely memorable.
What we do and how we can help.
We offer clients our knowledge, our experience and our unique way of seeing the world. But we also bring to every project the courage to jump into the abyss and create something totally new – a skill which allows our clients to push boundaries in their own markets with work that is genuinely memorable.
We transform complex concepts into understandable ideas.
We often work with clients who are doing incredibly complex, interconnected things which have the potential to change the way we think and live. We work with them to understand the intricacy of what they do, then translate that into communications which people can genuinely connect with. Simple, but not simplistic. Intelligent, but always approachable.
We give your vision a voice.
Our team of writers, designers and creative thinkers bring the expertise and insights to bring your vision to life – through the way your brand speaks, the way your brand looks and the way your brand engages with your audience. We help to articulate that almost indescribable essence which drives what you do and why you do it.
We think differently.
We recognise how beneficial it is to be unique. We help our clients to identify their strengths and articulate what makes them truly distinct. Then we find an authentic way to stand out – through language, through image making, through clarity in our design, and sometimes even through a little bit of humour.
And we like to make a difference.
We are inspired every day by the contribution our clients’ work makes to the world in which we live – whether it be reducing consumption, improving mental health outcomes or educating future generations. We work with market leaders and innovators who are redefining the future, and we bring communication insights to help them create change. And besides, we don’t really fancy selling people more ice creams they don’t need.
We transform complex concepts into understandable ideas.
We often work with clients who are doing incredibly complex, interconnected things which have the potential to change the way we think and live. We work with them to understand the intricacy of what they do, then translate that into communications which people can genuinely connect with. Simple, but not simplistic. Intelligent, but always approachable.
We give your vision a voice.
Our team of writers, designers and creative thinkers bring the expertise and insights to bring your vision to life – through the way your brand speaks, the way your brand looks and the way your brand engages with your audience. We help to articulate that almost indescribable essence which drives what you do and why you do it.
We think differently.
We recognise how beneficial it is to be unique. We help our clients to identify their strengths and articulate what makes them truly distinct. Then we find an authentic way to stand out – through language, through image making, through clarity in our design, and sometimes even through a little bit of humour.
And we like to make a difference.
We are inspired every day by the contribution our clients’ work makes to the world in which we live – whether it be reducing consumption, improving mental health outcomes or educating future generations. We work with market leaders and innovators who are redefining the future, and we bring communication insights to help them create change. And besides, we don’t really fancy selling people more ice creams they don’t need.
Results
Here are just a few of the
results we’re proud to have
played a part in achieving:
50%
Reduction in beach litter for City of Port Phillip
44%
Increase in economic impact for Melbourne Music Week
8x
Eight-fold increase in research partnership leads for the Melbourne School of Engineering
58%
Increase in website traffic for Victoria’s Small Business Festival
70%
Increase in sales for Fairfax Digital
50%
Increase in mobile traffic for Federation Square
Disciplines
We bring specialised expertise across the following disciplines:
Our services include brand workshops, stakeholder engagement, best practice reviews, competitor analysis and customer journey mapping – all of which provide insights into the development of brand values and frameworks. We collaborate with our clients to develop brand and positioning strategies which transform brands in line with their organisational vision.
We work with organisations large and small to define what makes them unique. We combine creative thinking and insights across strategy, design, messaging and digital to ensure our clients’ brands are relevant and memorable.
Whether it be developing a new brand, refreshing an existing one or helping a well established brand connect across a new platform, we can help.
From tone of voice to brand narratives and key campaign messaging, we help clients cut through complexity to develop simple and compelling messages.
Our thoughtful approach looks at our clients’ unique strengths through the lens of their audience – helping us to determine what really matters and what will really resonate.
Whether the goal is decreasing consumption, changing behaviour, or increasing engagement, we have the expertise and experience to deliver innovative and memorable campaigns.
Our multidisciplinary team have the skills to execute campaigns across the full suite of contemporary channels – from video and HTML5 animation through to social, ambient and outdoor.
We bring expertise in designing award-winning interfaces for complex, fully responsive websites. Our work spans all stages of the website development process – from information architecture and wireframing through to design, development, content creation and user testing.
We offer animation, 3D motion graphics and full video production to ensure our clients can take full advantage of emerging digital and social opportunities.
Our wayfinding expertise has been built off nearly 20 years of best practice pedestrian and cycling wayfinding for the likes of Sydney city, Adelaide city, Port Phillip and Vic Roads. We bring an understanding of how people navigate physical spaces and how wayfinding can assist them in their decision making process. Our work in this area is defined by its goal of boosting active transport and creating more connected communities.
At Studio Binocular, we work with our clients on transforming their publication offerings for contemporary audience behaviours: we design annual reports as both printed publications and as content managed websites; fully interactive PDF publications; and internationally award-winning real-life magazines.
We bring award-winning, specialised experience in publication design – helping to transform long documents into inspiring publications which engage readers across multiple platforms.
At Studio Binocular we work with clients to bring abstract and complex ideas to life – whether it be visualising the unseen work of engineering researchers or creating abstract imagery which represents the rise of wealth inequality.
We use creative thinking to develop ambitious and original ideas which help our clients define their own unique place in the market, and we draw upon the skills of photographers, 3D artists and illustrators to make it happen.
Sectors
We also bring specialised expertise across the following sectors:
