Australian Interior Design Awards
It’s what’s inside that counts
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Brand strategy
Brandmark
Event identity
Art direction
Event campaign
Animation & digital
Brand strategy
Brandmark
Event identity
Art direction
Event campaign
Animation & digital
The Australian Interior Design Awards which recognise and celebrate interior design excellence. The prestigious program – presented by the Design Institute of Australia, DesignEX and Artichoke Magazine – attracts entries from around the country and significant international recognition.
Studio Binocular created a contemporary mark for the Awards, featuring a stylised ribbon with interchangeable configurations – designed to reflect different perspectives on interior spaces.
We also worked with the AIDA team to produce a creative campaign and event collateral for the 2011, 2012 and 2013 Awards which centred around a unique theme. For instance, the 2011 Awards “It’s what’s inside that counts”, illustrated a unique approach to interiors which was designed to showcase the elegance of the event. Subsequent Awards have focussed less on traditional elegance and more on the interactivity, functionality and design of contemporary spaces. The 2013 Awards which celebrated the tenth birthday of Australia’s leading interior awards program.
