City of Casey
A new way of working: workplace pilot program signage.
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Concept development
Brand strategy
Visual language
Brand guidelines
Editorial design
Digital design
Concept development
Brand strategy
Editorial design
Visual language
Brand guidelines
Digital design
The City of Casey recently piloted a new approach to workplace design for their municipal offices – which saw Council staff working in a new environment with a contemporary approach to office workstations, office technology and collaborative workspaces. Studio Binocular developed an identity for the site and all of the associated signage and environmental graphics to help staff get the most out of the new space.
This innovative style of working – where staff choose the right technology and space to improve their productivity – and the associated behaviour change communications have helped to reduce storage by 41%, reduce desk space by 24% and reduce paper and stationery use by $200,000.
24%
Reduction in
desk space
$200k
Reduction in paper & stationery
