City of Port Phillip
Public litter campaigns
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Concept development
Copywriting
Photography
Art direction
Campaign rollout
Print, digital & outdoor
Concept development
Copywriting
Photography
Art direction
Campaign rollout
Print, digital & outdoor
Design of a public awareness campaign around litter – the idea being that what seems like a small problem of dropping a cigarette butt on the street can turn into a really big problem by the time it makes its way to the bay.
50%
reduction of litter
on local beaches
Integrated campaign included JC Decaux outdoor, press advertising, postcards, posters and foreshore bin stickers.
It’s not cool to bring ciggies or stubbies onto the sand.
When the City of Port Phillip changed their local laws to ban cigarettes and glass on all beaches, they approached us to develop a public awareness campaign to communicate the news in a non-local-laws kind of way. The campaign rolled out to outdoor, trams, print, merchandise, digital and bin signage on all Port Phillip beaches.
