Digital Twin Victoria

Shaping our digital future through open data and technology

Brand consultation
Brand development

Visual concept
Art direction

Image making
Brand guidelines

Brand consultation
Brand development
Visual concept

Art direction
Image making
Brand guidelines

Digital Twin’s mission is to revolutionise how our natural and built environments are managed – harnessing big data, artificial intelligence and rapidly-emerging spatial technologies.

The vision for the Digital Twin program was to bring Victoria’s mapping online so that government, industry and the community can collaborate through shared open data, technology and algorithms. Digital Twin provides an experimental mirror to enhance real world outcomes and position the State as the data and innovation capital of the region.

A digital twin is a dynamic digital representation of a real-world object or system. Our idea was centred around how the platform would enable people to shape Victoria with hands on interaction.

We built three scenes each with different users of the system integrating Cinema 4D with still photography to bring the concept to life.