Deakin University
Bringing ground breaking
research to life
–
Concept development
Art direction
3D rendering
Photography
Editorial design
Digital assets
Concept development
Art direction
Editorial design
3D rendering
Photography
Digital assets
dKin is the annual alumni magazine for Deakin University, highlighting significant research undertaken at the university and celebrating the achievements of their alumni. The 2017 edition totally reinvented the magazine – executed in both digital and print format with a new structure and completely new approach to the creative concept, photography, design and art direction. With a theme of ‘Digital Wellbeing’ the magazine focusses on how technology is improving our way of life.
Our photographic approach saw us shoot research stories in an incubator-like studio environment. We created entire rooms of solid colour – bringing in homing pigeons, piles of blue jeans and entire suits made from fruit fabric to create unique photographic stories for each research feature. We took 3D printed body parts – ears, noses and jaws – then scaled them up to create human sized objects, emphasising the impact and significance of the work. Innovative hair and makeup techniques were used to make sedentary people appear to be working out, whilst bold colour cycled through each story to provide a dramatic break throughout.
Winner of the Gold Award at the international Centre for Advancement and Support of Education (CASE) Awards.
