Melbourne Biomedical Precinct
A powerhouse precinct
with serious smarts
Brand strategy
Brand identity
Website
Brand guidelines
Strategic plan
Infographics
Brand strategy
Brand identity
Brand guidelines
Website
Strategic plan
Infographics
The Melbourne Biomedical Precinct (MBP) is made up of more than 40 world-class organisations including Royal Melbourne, Women’s and Children’s Hospitals; the VCCC; research institutes such as WEHi, Doherty, CSIRO, MCRI; and educators such as Melbourne and Monash Universities.
Initiated by the Premier’s Jobs and Investment Panel, the MBP is striving to be a global top 10 biomedical precinct that creates jobs and economic growth through increased commercialisation, entrepreneurialism, industry engagement and highly impactful health care, research and education.
40+
Partner
organisations
28k
Researchers
and staff
$3b
In capital
investment
Every
$1
invested in biomedical research delivers more than double that in health benefits
Given its economic and social importance, Studio Binocular undertook extensive consultation with key stakeholders, to ensure the strategy was built on evidenced-based foundation. The subsequent brand identity and digital presence we developed for MBP positioned it as a world-class biomedical leader, helping to promote investment and to attract the brightest minds of the future.
We’re proud to have helped build the identity of this innovation precinct as it strives to commercialise research and improve the lives of millions.
