Monash University
From undergrad to research and everywhere in between.
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Campaigns
Website development
Open day activations
Publication design
Messaging
Animation
Campaigns
Website development
Open day activations
Publication design
Messaging
Animation
Undergraduate Open Day campaign for Monash Pharmacy and Pharmaceutical Sciences.
We worked to create a series of Pharma heroes to represent the core strengths of pharmacists and the work that these cutting edge scientists are doing to improve global health outcomes.
Targeted at 16-18 year olds, the campaign used colour, wit and character to connect, and was highly successful in highlighting the potential to make a difference through pharmacy. It activated the Parkville campus on Open Day, with larger than life Super Bug Slayers and larger than life social media integration.
Studio Binocular also worked extensively across the university since 2005 – partnering with our clients at Monash to deliver a more modern and engaging suite of communications, from University publications to course and alumni campaigns. We have worked across numerous communication channels and all levels of study – undergraduate, postgraduate, research, short courses and international placements.
Our work with Monash Arts, Monash Pharmacy, Monash Gippsland and Monash Berwick has been driven by a common goal of bringing to life messages that speak to students, helping to position the University at the forefront of both national and international tertiary education.
The success of this approach has been measured through increased applications and enrolments across the board – with Monash Berwick, in particular, achieving a 78% increase in applications.
