State of Design Festival

Victoria’s premier design event

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Event identity
Stakeholder consultation

Visual language
Design guidelines

Event website
Outdoor, digital & print campaign

Event identity
Stakeholder consultation
Visual language

Design guidelines
Event website
Outdoor, digital & print campaign

Festival identity and creative campaign for Victoria’s premier design event – the State of Design Festival.

The campaign objective was to engage a broad public and business audience by communicating the capacity of sustainable design to change the way we live. Studio Binocular developed a playful approach which showed the way that design – through its optimism, imagination and creativity – can provide the solutions to the often daunting challenges of our time.

Together with a hard working festival team, we helped to deliver the festival a 63% increase in media coverage and a 38% increase in online traffic.