Telstra Creator Space
Innovation through collaboration.
Telstra Creator Space is a partnership brand between Australia’s No.1 University and Australia’s leading telecommunications company.
It brings together two of Australia’s largest and most valuable brands into one engineering and IT Fab Lab. Our role was to create a brand which celebrates creative technology and inspires the next generation of IT innovation.
Innovation through collaboration
This key brand theme is represented through interlocking shapes which adapt through the language – plus video content where people are able to innovate and achieve more by working together.
A brand with curiosity at heart
The brand is based on asking new questions to problem solve for our future. The questions all tie back to research which will be undertaken within the space – as students seek answers to some of tomorrow’s most pressing challenges.
We developed a graphic language built from human computer interaction charts and the engineering process of: Prototyping. Testing. Reviewing data. Changing.
We used this system to articulate the interplay between disciplines within the Telstra Creator Space.
The questions were brought to live through sharable videos across social channels and on large screens across the site.