Visitor economy

Visitor economy

Attracting investment in our local economies.

Whether it’s visiting a regional gallery, dining out in inner Melbourne or enjoying a national park in the Dandenongs – visitors make an enormous contribution to local communities through jobs, economic growth and social vibrancy.

We work with clients in this space to help define and articulate their unique point of difference. We help capital cities to create more walkable, connected physical spaces for visitors. We also help them to create virtual spaces which showcase their visitor offerings – such as the City of Melbourne’s What’s On interface, which collates all of the city’s events and venues and sees over 6 million hits a year. We have helped Parks Victoria and Parks SA showcase some of our most scenic natural wonders, and have helped define the brands for some of Melbourne’s loudest and most vibrant festivals. We have helped outer suburban communities celebrate their unique visitor offerings and have developed brands and websites for iconic cultural facilities.

City of Melbourne
City of Sydney

Federation Square
Parks Victoria

Discover Casey Cardinia
Moomba Festival

Whether it’s visiting a regional gallery, dining out in inner Melbourne or enjoying a national park in the Dandenongs – visitors make an enormous contribution to local communities through jobs, economic growth and social vibrancy.

We work with clients in this space to help define and articulate their unique point of difference. We help capital cities to create more walkable, connected physical spaces for visitors. We also help them to create virtual spaces which showcase their visitor offerings – such as the City of Melbourne’s What’s On interface, which collates all of the city’s events and venues and sees over 6 million hits a year. We have helped Parks Victoria and Parks SA showcase some of our most scenic natural wonders, and have helped define the brands for some of Melbourne’s loudest and most vibrant festivals. We have helped outer suburban communities celebrate their unique visitor offerings and have developed brands and websites for iconic cultural facilities.

City of Melbourne
City of Sydney

Federation Square
Parks Victoria

Discover Casey Cardinia
Moomba Festival

City of Melbourne
City of Sydney
Federation Square

Parks Victoria
Discover Casey Cardinia
Moomba Festival

View selected visitor economy projects:

City of Melbourne

An iconic city brand

Adelaide City Wayfinding

Navigating one of the world's most liveable cities

Melbourne Music Week

Sold out events up 55%

Bunjil Place

Arts & cultural precinct hosting 1.3m visitors per year

Melbourne Knowledge Week

Attendance up 31% + web traffic up 63%

Small Business Festival Victoria

58% increase in traffic + 33% increase in subscribers

City of Port Phillip: Parks Signage

A timeless system for parks

Adelaide City: Cycle Wayfinding

Doubling the number of cyclists by 2022

City of Port Phillip: Wayfinding

More people walking. More often.

Springvale Wayfinding

Connecting retail precincts to transport